Marketing Services Agreement

# MARKETING SERVICES AGREEMENT

**Effective Date:** {{effective_date}}

This Marketing Services Agreement is entered into by:

**Agency/Marketer:**
{{agency_name}}
{{agency_address}}
{{agency_phone}}
{{agency_email}}

**Client:**
{{client_name}}
{{client_address}}

## 1. SERVICES

The Agency agrees to provide the following marketing services:

{{services_description}}

## 2. CAMPAIGN DETAILS

**Campaign Name:** {{campaign_name}}
**Objectives:** {{campaign_objectives}}
**Target Audience:** {{target_audience}}
**Platforms/Channels:** {{marketing_channels}}

## 3. TERM

**Start Date:** {{start_date}}
**End Date:** {{end_date}}

## 4. DELIVERABLES

{{deliverables}}

## 5. COMPENSATION

**Retainer/Fee:** {{fee_structure}}
**Ad Spend Budget:** {{ad_spend_budget}}
**Payment Schedule:** {{payment_schedule}}

Ad spend is separate from agency fees and will be billed as incurred or prepaid as agreed.

## 6. APPROVAL PROCESS

All marketing materials require Client approval before publication. Client will respond to approval requests within {{approval_timeline}}.

## 7. BRAND GUIDELINES

The Agency agrees to follow the Client's brand guidelines, including:
- Logo usage
- Color palette
- Tone of voice
- Messaging guidelines

## 8. REPORTING

The Agency will provide:
{{reporting_schedule}}

Reports will include:
{{report_contents}}

## 9. INTELLECTUAL PROPERTY

**Work Product:** {{work_product_ownership}}
**Pre-Existing Materials:** Each party retains ownership of their pre-existing materials.

## 10. CLIENT MATERIALS

The Client grants the Agency permission to use:
- Logos and trademarks
- Product images
- Company information
for the purposes of this Agreement.

## 11. CONFIDENTIALITY

Both parties agree to keep confidential:
- Business strategies
- Campaign performance data
- Proprietary information

## 12. REPRESENTATIONS

The Agency represents that:
- Services will be performed professionally
- Campaigns will comply with applicable laws and platform policies
- No materials will infringe on third-party rights

The Client represents that:
- Materials provided are accurate and not misleading
- Client has rights to materials provided

## 13. TERMINATION

Either party may terminate with {{notice_period}} written notice. Upon termination:
- Client pays for work completed and committed ad spend
- Agency delivers all work and transfers account access

## 14. GOVERNING LAW

This Agreement shall be governed by the laws of {{governing_state}}.

---

**AGENCY/MARKETER**

Signature: {{agency_signature}}
Name: {{agency_signer_name}}
Title: {{agency_signer_title}}
Date: {{agency_date}}

---

**CLIENT**

Signature: {{client_signature}}
Name: {{client_signer_name}}
Title: {{client_signer_title}}
Date: {{client_date}}